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We have a portfolio of branded products that
includes established brand names such as
LIDODERM®, OPANA® ER and OPANA®, PERCOCET®
FROVA® and Voltaren® Gel. Branded products
comprised approximately 92% of our net sales
in 2007, with 65% of our net sales coming
from LIDODERM. Our non-branded generic
portfolio, which accounted for 8% of net
sales in 2007, currently consists of
products primarily focused in pain
management.
We focus selectively on generics that have
one or more barriers to market entry, such
as complex formulation, regulatory or legal
challenges or difficulty in raw material
sourcing.
Through a dedicated sales force of
approximately 700 sales representatives and
an additional 275 contract sales
representatives throughout the United
States, we market our branded pharmaceutical
products to high-prescribing physicians in
pain management, neurology, surgery,
anesthesiology, oncology and primary care.
Our sales force also targets retail
pharmacies and other healthcare
professionals throughout the United States.
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