“I Got Somebody”: New Peyronie’s Disease Campaign Empowers Patients to Connect with Trusted Healthcare Providers
Health & Patients“What causes a curve down there?”
“Is it Peyronie’s disease?”
“Is there somebody I can talk to for help?”
Endo’s newest commercial begins with questions that capture a Peyronie’s disease (PD) patient’s sense of anxiety, distress, and isolation.1 This opening conveys patients’ desire for knowledge and guidance.
Navigating personal challenges can be daunting. As the 30-second spot demonstrates, recommendations from trusted sources help to alleviate the mental load and stress that can accompany issues like a fallen tree, a raccoon infestation, or even a sensitive health issue like PD.
Affecting approximately 1 in 10 men in the U.S.,2* PD is caused by a buildup of scar tissue, leading to a curvature of the penis that can impact both physical and emotional well-being.3
Campaign Concept and Goal
The I Got Somebody campaign encourages men to speak openly about PD and take charge of their health.
Through a series of relatable mishaps, the commercial highlights the value of tapping into knowledgeable experts. The campaign encourages patients to step beyond their comfort zone and seek medical support, aiming to inspire those with PD to overcome embarrassment and talk to a urology specialist about nonsurgical treatment options.
Grounded in Research
The campaign’s message is rooted in Endo’s own research, which reveals that many men feel too embarrassed to talk about PD. This reluctance often extends even to healthcare providers, leaving the physical and emotional toll of the condition unaddressed.3
Taking Action
I Got Somebody empowers men to advocate for their health by breaking the cycle of silence and seeking care. It’s a powerful message—true strength lies in taking control and finding a trusted urology specialist who has the expertise to support a patient through their treatment journey.
So, go get somebody.
Visit GoGetSomebody.com.
*Based on a survey of about 7,700 U.S. adult men with a PD diagnosis, PD-related symptoms, or a history of seeking treatment for the condition.
