New Corporate Brand and Website, Uniting as One Endo
We’re excited about what comes next. As we continue our transformation journey at Endo, we’re unveiling a new corporate brand that reflects our passion and purpose—to help everyone we serve live their best life.
Our new tagline, "Inspired for Life,” reinforces this vision and affirms that people are at the core of who we are and what we do, as we work in service of patients and healthcare providers. At Endo, we are inspired by life, with life, and for life.
“We’re proud to share the new Endo brand as we embark on the next step in our transformation and prepare for future growth. We believe our customers and team members will recognize the refined corporate identity as an authentic representation of the company they know—confident, aspirational, and determined.”
– Blaise Coleman, president & CEO, Endo
One Endo
Our U.S. businesses are uniting under one brand. While we are retiring the Par Pharmaceutical and Par Sterile Products names, we remain committed to maintaining our established reputation of reliability, quality products; innovation in service of better patient care; and relentless dedication to focused execution.
This common brand identity better reflects the unified culture and collective capabilities that power the Endo Branded Specialty, Endo Injectable Solutions, and Endo Generics businesses. It also represents our ongoing transformation and who we are today—a company with a clear road to growth and a commitment to enhancing people’s lives.
Our New Website
In April 2024, we debuted our new corporate website, which illustrates that Endo is “Inspired for Life,” with expressions and experiences of life—emotions, relationships, and health. The story of our vision, impact, and culture is told through a new anthem video.
While the everyday scenes on the site feel familiar, a subtle artistic quality conveys an essential aspirational element inspired by our vision. Prominently featured in the design is “The Wire,” an original and unchanged symbol in our logo. The Wire depicts the course of a patient’s journey and it connects our brand and work to the reason behind it: the people we serve.
The new Endo is one filled with a commitment to those we serve, and we look forward to embarking on this next chapter.
