“Reminders” Commercial for Dupuytren’s Contracture
Health & PatientsThe Reminders campaign emboldens patients to advocate for their preferred treatment plan for Dupuytren’s contracture, a progressive hand condition that affects an estimated 13 million Americans.*1,2
Using the visual of counting on hands with rope-like cords reinforces five preferences and actions for Dupuytren’s contracture patients in a clear and tangible way. The items listed in the commercial include:
- “I don’t want surgery for my Dupuytren’s contracture.”
- “I don’t want to wait for my contracture to get worse.”
- “I want a treatment with minimal downtime.”
- “I want a nonsurgical treatment.”
- “If nonsurgical treatment isn’t offered, I’ll get a second opinion.”
* Dupuytren’s contracture prevalence estimation calculation in the U.S.: Average Dupuytren’s contracture prevalence in the U.S. (5%) multiplied by U.S. adult population (~258 million adults per 2020 U.S. Census data) = ~13 million.
References:
1. MedlinePlus Genetics. Dupuytren contracture. National Library of Medicine. Accessed September 25, 2025. https://medlineplus.gov/genetics/condition/dupuytren-contracture/#frequency
2. Ogunwole SU, Rabe MA, Roberts AW, Caplan Z. Adult population grew faster than total population from 2010 to 2020. U.S. Census Bureau. Published August 12, 2021. Accessed September 25, 2025. https://www.census.gov/library/stories/2021/08/united-states-adult-population-grew-faster-than-nations-total-population-from-2010-to-2020.html
