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“Reminders” Commercial for Dupuytren’s Contracture

Health & Patients

The Reminders campaign emboldens patients to advocate for their preferred treatment plan for Dupuytren’s contracture, a progressive hand condition that affects an estimated 17 million Americans.*1,2

Using the visual of counting on hands with rope-like cords reinforces five preferences and actions for Dupuytren’s contracture patients in a clear and tangible way. The items listed in the commercial include:

  • “I don’t want surgery for my Dupuytren’s contracture.”
  • “I don’t want to wait for my contracture to get worse.”
  • “I want a treatment with minimal downtime.”
  • “I want a nonsurgical treatment.”
  • “If nonsurgical treatment isn’t offered, I’ll get a second opinion.”


*Dupuytren’s contracture prevalence estimation calculation: Average Dupuytren's contracture prevalence in the U.S. (5%) multiplied by U.S. population (332 million per 2021 U.S. Census data) = ~17 million.

1. How common is Dupuytren disease? Dupuytren Research Group. April 1, 2017. Accessed April 16, 2024.
2. U.S. and world population clock. U.S. Census Bureau. Updated April 13, 2023. Accessed April 13, 2024.