“Reminders” Commercial for Dupuytren’s Contracture

The Reminders campaign emboldens patients to advocate for their preferred treatment plan for Dupuytren’s contracture, a progressive hand condition that affects an estimated 17 million Americans.*^1,2

Using the visual of counting on hands with rope-like cords reinforces five preferences and actions for Dupuytren’s contracture patients in a clear and tangible way. The items listed in the commercial include:

• “I don’t want surgery for my Dupuytren’s contracture.”
• “I don’t want to wait for my contracture to get worse.”
• “I want a treatment with minimal downtime.”
• “I want a nonsurgical treatment.”
• “If nonsurgical treatment isn’t offered, I’ll get a second opinion.”

*Dupuytren’s contracture prevalence estimation calculation: Average Dupuytren's contracture prevalence in the U.S. (5%) multiplied by U.S. population (332 million per 2021 U.S. Census data) = ~17 million.